5 Reasons to switch from Tableau to Google DataStudio

BI Showdown: Google DataStudio vs. Tableau

(Note the subtle placement of DataStudio over Tableau)

When I started working at my latest company all the reporting was done with a combination of Google Sheets and Tableau, with Tableau being the principle reporting mechanism. In the months that followed, I came to dislike Tableau immensely and favour Google DataStudio instead. The following explains exactly why that is the case.

In particular, I think DataStudio is great in five key areas:

• Features for Everyone
• Regular Updates
• Best Data Connections
• Always Online
• Unbeatable Cost

Let’s dive into some detail on these.

Features for Everyone

Google DataStudio is a new product, it lacks many of the features that Tableau has, but this doesn’t mean it is inferior. While DataStudio was released as a beta in 2016, Tableau has been around for over 5 years. This means that Tableau has a huge array of features for every analyst’s needs, but this is what I don’t like. The learning curve for Tableau is huge and mastery of each and every feature would take months of training. On the other hand, DataStudio is simple. Developed by a small team it has fewer…