Jye Sawtell-Rickson is a data scientist currently working at Meta in London. Jye has been working on data science and analytics since 2015 and has previously held positions at corporate firms including Rakuten and KPMG as well as in the start-up industry in Asia. During his career he has also held roles as a product manager and marketing manager which gives him a wide set of viewpoints to bring to his analytics work. His work has covered ecommerce, cyber security, and now, the metaverse.